M/s Amar Tours & Travels Pvt. Ltd. is a travel agency, which was established in 1984, in Salem at a time when tour operators were in their ‘infancy’ and tourism was a “luxurious leisure activity” within the reach of only the well-to-do citizens.

But, during the long ‘journey’ of over three decades, its Managing Director, Mr. V. G. Amarnath has made ‘travel and leisure’ comfortable, enjoyable, memorable & economical for all strata of clients of Salem city. He has also provided the aesthetic sense for the senior citizens who cherished their ‘pilgrimages’ organized by him in close association with Indian Railway Catering and Tourism Corporation (IRCTC).

In spite of being a non-IATA agency, the company has catered to the needs of the clients who desired to go on International Tours to ‘tourist spots’ in USA, Canada, Europe, Africa, Egypt, Dubai, Mauritius, Thailand, Singapore, Malaysia, Pattaya, Bangkok, Australia, Russia, Srilanka, Nepal, Kailash, Mukthinath . The average length of stay of each ‘leisure trip’ has been 5 to 10 days.

Domestic Tours to North India, Himachel, Srinagar, Karnataka, North East, Rajasthan, Gujarat, Butane, Leh, Ladakh, Amritsar, Andaman,Megalay

The company has received maximum bookings for the airways

Besides leisure tours, the company offers services for the following: i) Trade Fairs, ii) Foreign Exchange, iii) Incentive & Conference Solutions, and iv) Travel Insurance.

Amar Tours & Travels Pvt.Ltd has been the authorized booking agent for the following travel operators for domestic tours: i) Panicker’s Travel, 2) IRCTC

To enhance the learning process experienced by the students in schools, the company has organized numerous ‘Educational Tours’ to the following destinations: Delhi, Agra, Jaipur, Simla, Kulu, Manali, Chandigarh, Kolkota, Darjeeling, Gangtok, Kathmandu, Goa, Munar, Trivandrum, Ernakulum, Hyderabad, Bangalore, Mysore, Ooty an Kodaikanal.

For the college students periodic ‘Educational Tours cum Industrial Visits’ are organized every year, to the following cities: 1) Delhi, 2) Hyderabad, 3) Bangalore and 4) Mysore.

Besides, organizing tours the company has been providing personalized services to the clients in getting ‘passport’ and ‘visa’ according to the government norms, throughout the financial year.

To ensure that the tourists experience an enjoyable overseas and domestic travel the company has been reserving the flight tickets in the following domestic and international airways, periodically: All airlines

Finally, the satisfaction of the clients is always uppermost in the minds of the service providers of this company, for it has been truly said by Gandhiji that “A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so."